Understanding the LAUNCH Cycle

Design thinking is a versatile framework used across various fields to enhance creativity. The LAUNCH Cycle is a student-friendly model that guides learners through phases: awareness, questioning, idea navigation, prototyping, iteration, and launching. Each phase encourages students to explore, create, and refine solutions, ultimately sharing their work with a real audience.

What is the primary benefit of using design thinking across different fields?

• It is limited to engineering and corporate use.

• It is only applicable to digital content creation.

• It offers a flexible framework for creativity.

• It provides a rigid structure for problem-solving.

In the first phase of the LAUNCH Cycle, what is the main objective for students?

• To gain awareness and empathy.

• To develop a marketing strategy.

• To finalize their project.

• To create a prototype.

During the curiosity phase, what activity do students primarily engage in?

• Analyzing their prototype.

• Launching their final product.

• Creating digital content.

• Asking questions to understand the problem.

What is the purpose of conducting interviews and needs assessments in the research phase?

• To create a marketing plan.

• To launch the product.

• To gather authentic insights and data.

• To finalize the project design.

In the idea generation phase, what is a key activity for students?

• Finalizing the product design.

• Creating a marketing strategy.

• Brainstorming and combining ideas.

• Launching the product to the audience.

What is the main goal of the prototyping phase in the LAUNCH Cycle?

• To create a tangible or digital prototype.

• To launch the product to the audience.

• To conduct market research.

• To finalize the project design.

What is the final step in the LAUNCH Cycle?

• Sharing the work with an audience.

• Conducting interviews.

• Brainstorming ideas.

• Creating a prototype.