Biometric Technology in E-Commerce

The video discusses the revolution in mobile technology through biometrics, highlighting the challenges of traditional security methods like passwords. It introduces innovative biometric solutions, such as eye vein patterns and heartbeat recognition, used by companies like I verifi and Bionym. The video explores the application of biometrics in enterprise security and mobile banking, with companies like MasterCard investing in these technologies. The potential for biometrics to replace passwords and enhance security is emphasized.

What is the primary focus of biometrics in mobile technology?

• Enhancing camera quality

• Improving battery life

• Establishing identity through body features

• Increasing screen size

Why are traditional security methods like passwords considered problematic?

• They are too expensive

• They are hard to remember and insecure

• They require special hardware

• They are not compatible with mobile devices

What unique feature does I verifi use for biometric identification?

• Vein patterns in the eye

• Facial recognition

• Fingerprint patterns

• Voice recognition

Which companies have shown interest in I verifi's technology?

• Samsung, Sprint, and Wells Fargo

• Facebook and Twitter

• Apple and Google

• Microsoft and Amazon

What are the two main markets for biometric security mentioned?

• Healthcare and Education

• Retail and Entertainment

• Enterprises and Mobile Banking

• Transportation and Tourism

By 2019, how many people were expected to use biometric authentication on mobile devices?

• 1 billion

• 3 billion

• 5 billion

• 7 billion

What biometric methods did MasterCard test for e-commerce transactions?

• Voice and facial recognition

• Fingerprint and iris scanning

• Retina and palm scanning

• DNA and gait analysis

What unique biometric does the Nymi wristband use?

• Voice pattern

• Facial features

• Retina scan

• Heartbeat waveform

What is the concept of 'persistent identity' related to?

• Constantly changing passwords

• Using a single biometric for multiple tasks

• Frequent identity verification

• Temporary access codes

What potential future benefit does biometric technology offer?

• Increased device weight

• Simplified daily tasks without passwords

• Higher energy consumption

• Reduced device functionality