Entrepreneurship in the Digital Age

What is a widely recognized model in online commerce?

• C2C (Consumer to Consumer)

• B2C (Business to Consumer)

• B2B (Business to Business)

• C2B (Consumer to Business)

Which platform is widely used for online selling?

• eBay

• Etsy

• Alibaba

• Amazon

What does SEO stand for in digital marketing?

• Search Engine Optimization

• Search Engine Outreach

• Search Engine Operation

• Search Engine Organization

Name a popular social media platform for businesses.

• Facebook

• Instagram

• Snapchat

• LinkedIn

What is the purpose of email marketing?

• The purpose of email marketing is to engage customers and drive sales.

• To send spam emails to random users.

• To collect personal data without consent.

• To replace traditional advertising methods completely.

How can businesses engage customers online?

• Avoid using any digital marketing strategies

• Utilize social media, interactive content, personalization, prompt responses, and targeted email marketing.

• Limit online presence to a website

• Ignore customer feedback

What is dropshipping in e-commerce?

• A strategy that involves selling only digital products online.

• Dropshipping is a retail fulfillment method where the store sells products it doesn't keep in stock, purchasing them from a third party that ships directly to the customer.

• A method where the store holds all inventory in stock.

• A process where products are manufactured on demand by the retailer.

What is the role of influencers in digital marketing?

• Influencers only create content without any brand involvement.

• Influencers are primarily responsible for product manufacturing.

• Influencers play a crucial role in digital marketing by promoting brands and products to their engaged audiences, enhancing brand visibility and trust.

• Influencers do not engage with their audience on social media.

What is a target audience?

• A target audience refers to all potential customers regardless of interest.

• A target audience is the group of employees within a company.

• A target audience is the total population of a country.

• A target audience is the specific group of consumers a business aims to reach with its marketing efforts.

How can social media help in brand awareness?

• Social media has no impact on customer engagement or insights.

• Social media enhances brand awareness by increasing visibility, fostering engagement, and providing valuable audience insights.

• Social media is primarily used for personal communication, not brand promotion.

• Social media reduces brand visibility by limiting audience reach.