History of Advertising

Marketing is all the stages between creation of the product and the after-market which follows the eventual sale.

• True

• False

Advertising is unimportant as every other stage or link, and each depends on the other for success.

• True

• False

Advertising has been called the lifeblood of an organization.

• True

• False

The modern world depends on advertising.

• True

• False

Producers and distributors can to sell, buyers know about and continue to remember products or services without advertising's help.

• True

• False

Reflected in advertising are:

• the product or service itself

• the product naming

• the product packaging

• the product pricing

• the product distribution

Early forms of advertising were:

• the red-and-white striped barber's pole

• the red-and-white striped barber's pole, the apothecary's jar of colored liquid

• advertisements for products placed on horse buses

• newspapers Times and Washington Post

• red telephone box

Фdvertising agencies appeared nearly ___ years ago.

• 50

• 100

• 150

• 200

• 250

The need for advertising developed with:

• the expansion of population

• the popular newspapers

• the roads and railways

• the mass production in factories

• the growth of towns

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