Multichannel and Omnichannel Retailing

Defines the way a retailer sells and delivers merchandise and services to its customers

• Merchandise

• Retail Channel

• Channel

It involves the opportunity to complete a transaction - to sell and deliver merchandise

• channel

• medium

• wholesale

Which of the following are channels used by retailers?

• Single-channel retailing

• Multichannel retailing

• Cross-channel retailing

• Omnichannel retailing

Which of the following is NOT a type of retail channel?

• In-store retailing

• Internet retailing

• Mobile retailing

• Physical retailing

Which of the following are the strengths of in-store retailing?

• Touch and smell of products

• Personal service

• Risk reduction

• Immediate gratification

• Cash payment

Which of the following are the strengths of Internet retailing?

• Expanded market presence

• Deeper and broader selection

• Personalization

• More information for evaluating merchandise

Otherwise known as s-retailing?

• Social retailing

• Internet retailing

• Omnichannel retailing

A retail channel in which merchandise are stored in a machine and dispensed to customers when they deposit cash or use a credit card.

• catalog retailing

• Direct selling

• Automated retailing