Unit 6: Media Campaigns [MCQ]

Unit 6: Media Campaigns [MCQ]

28 Qs

quiz-placeholder

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Unit 6: Media Campaigns [MCQ]

Unit 6: Media Campaigns [MCQ]

Assessment

Quiz

others

Hard

Created by

L Leatherby

Used 8+ times

FREE Resource

28 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of media campaigns?
To entertain target audiences
To sell products to target audiences
To inform, raise awareness, and change behaviors of target audiences
To criticize and challenge target audiences

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are media campaigns defined?
By using single media platforms only
By strategically planning multi-faceted messages
By creating advertisements for TV and radio only
By using social media platforms exclusively

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the effectiveness of media campaigns measured?
By conducting surveys among the general public
By observing changes in behavior or the environment
By analyzing sales data of the advertised products
By interviewing celebrities endorsing the campaign

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a communication channel for a media campaign?
Internet
Print
Billboards
Telepathy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some examples of communication tools used in media campaigns?
Apps and editorials
TV shows and media events
Flyers and brochures
All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are products in a media campaign linked across multiple platforms?
By using different slogans on each platform
By repeating the same message across platforms
By creating unique content for each platform
By targeting different audiences on each platform

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of cohesion in a media campaign?
It helps to maintain the campaign's house style and branding
It ensures that the campaign reaches a wide audience
It guarantees a high level of engagement on social media
It avoids clashes of events during the campaign

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