Entry 2

The term "supply chain management" was first coined by:

• • Michael Porter.

• • Keith Oliver.

• • Peter Drucker.

• • Philip Kotler.

The Battle of the Bulge highlighted the importance of:

• • Military strategy.

• • Logistics.

• • Technology.

• • Leadership.

The core activities of logistics include:

• • Production and manufacturing.

• • Marketing and sales.

• • Transportation, warehousing, and inventory management.

• • Human resources and finance.

Logistics is a component of:

• • Marketing.

• • Finance.

• • Human resources.

• • Supply chain management.

The primary objective of supply chain management is to:

• • Maximize profits.

• • Enhance customer satisfaction.

• • Reduce costs.

• • Increase market share.

The integration of supply chain activities is a key characteristic of:

• • Logistics.

• • Supply chain management.

• • Marketing.

• • Operations management.

The primary objective of logistics is:

• • Competitive advantage.

• • Customer satisfaction.

• • Profit maximization.

• • Cost reduction.

The key difference between logistics and supply chain management is:

• • Scope.

• • Focus.

• • Objectives.

• • All of the above.

The relationship between logistics and supply chain management is:

• • Competitive.

• • Independent.

• • Complementary.

• • Contradictory.

Which of the following is a key benefit of effective Supply Chain Management?

• • Increased costs

• • Decreased customer satisfaction

• • Reduced lead times

• • Increased inventory levels