A company that sells office furniture to other businesses operates in which type of market?
Assignment 4.1_ Types of Markets and Segmentation Review

Quiz
•
Business
•
10th Grade
•
Easy
Jennifer Hunt
Used 4+ times
FREE Resource
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Niche Market
Global Market
Business-to-Business Market (B2B)
Emerging Market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A clothing brand specializing in organic cotton apparel targets a specific customer segment. This segment is likely an example of a:
Demographic Market
Niche Market
Geographic Market
Behavioral Market
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company that wants to expand its sales to other countries is considering entering which type of market?
Local Market
Niche Market
Global Market
B2B Market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Economies in developing countries with growing consumer bases are considered:
Local Markets
Emerging Markets
Geographic Markets
B2B Markets
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a factor considered when dividing a market geographically?
Climate
Level of Education
Cultural Differences
Location
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing a market based on age and income levels falls under which segmentation type?
Behavioral Segmentation
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing campaign targeting people who enjoy outdoor activities is focused on which type of segmentation?
Demographic Segmentation
Psychographic Segmentation
Geographic Segmentation
Behavioral Segmentation
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