Assignment 4.1_ Types of Markets and Segmentation Review

Assignment 4.1_ Types of Markets and Segmentation Review

10th Grade

28 Qs

quiz-placeholder

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Assignment 4.1_ Types of Markets and Segmentation Review

Assignment 4.1_ Types of Markets and Segmentation Review

Assessment

Quiz

Business

10th Grade

Easy

Created by

Jennifer Hunt

Used 4+ times

FREE Resource

28 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that sells office furniture to other businesses operates in which type of market?

Niche Market

Global Market

Business-to-Business Market (B2B)

Emerging Market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A clothing brand specializing in organic cotton apparel targets a specific customer segment. This segment is likely an example of a:

Demographic Market

Niche Market

Geographic Market

Behavioral Market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that wants to expand its sales to other countries is considering entering which type of market?

Local Market

Niche Market

Global Market

B2B Market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Economies in developing countries with growing consumer bases are considered:

Local Markets

Emerging Markets

Geographic Markets

B2B Markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a factor considered when dividing a market geographically?

Climate

Level of Education

Cultural Differences

Location

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing a market based on age and income levels falls under which segmentation type?

Behavioral Segmentation

Psychographic Segmentation

Geographic Segmentation

Demographic Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing campaign targeting people who enjoy outdoor activities is focused on which type of segmentation?

Demographic Segmentation

Psychographic Segmentation

Geographic Segmentation

Behavioral Segmentation

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