CHAPTER 2: SRM & CRM

CHAPTER 2: SRM & CRM

University

10 Qs

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CHAPTER 2: SRM & CRM

CHAPTER 2: SRM & CRM

Assessment

Quiz

Business

University

Medium

Created by

Najihah Aziz

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of Supplier Relationship Management (SRM)?

To reduce the number of suppliers

To improve communication with suppliers

To increase the profitability of the company

To improve the quality of goods and services from suppliers

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not a key component of SRM?

Supplier segmentation

Supplier selection

Supplier development

Supplier performance management

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of effective SRM?

Reduced supply chain costs

Reduced supplier flexibility

Decreased supplier innovation

Increased supplier bargaining power

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is a best practice in SRM?

Frequent supplier audits

Short-term contracts with suppliers

Minimal communication with suppliers

Adversarial relationships with suppliers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a challenge in implementing SRM?

Lack of top management support

Insufficient supplier performance data

Resistance to change from suppliers

All of the above

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary objective of Customer Relationship Management (CRM)?

To reduce marketing costs

To increase product prices

To streamline supply chain processes

To enhance customer satisfaction and loyalty

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is a key component of a CRM system?

Inventory management

Customer data analysis

Financial forecasting

Employee performance reviews

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