Marketing Chapter 1 & 2 Review
Quiz
•
Business
•
11th Grade
•
Easy
APRIL AVERY
Used 3+ times
FREE Resource
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39 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Disposable income is the money left after paying for basic living necessities such as goods, shelter, and clothing.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing segments based on the sports they play is an example of behavioral segmentation.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographics and psychographics are types of segmentation.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hershey's offers "Hershey's Kisses" in special holiday colors. This is a type of behavioral segmentation.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An example of place utility would be selling camping gear and clothing through catalogs mailed to people who belong to nature organizations.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Time Utility involves having a product available at a certain time of year or day.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False? The 20 in the 80/20 rule represents 20 percent of a company's sales.
True
False
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