Marketing Vocabulary

1. 1. Nike conducts an online survey and hosts focus groups to understand what features athletes want in the next edition of its running shoes.

   
   Choose the correct business term that it describes.

• market research

• market segment

• market share

1. 2. Apple targets millennials who are passionate about technology and prefer eco-friendly products when marketing its latest iPhone model.

   
   Choose the correct business term that it describes.

• market research

• market segment

• market share

1. 3. Tesla holds an event in Los Angeles to introduce its new Cybertruck to the public and the media, showing off its unique design and advanced features.

2. 
   Choose the correct business term that it describes.

• product range

• product launch

• product lifecycle

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

1. 4. Unilever’s marketing team studies how frequently families purchase Dove body wash versus other personal care brands, and whether price promotions affect their purchasing decisions.

2. 
   Choose the correct business term that it describes.

• consumer profile

• consumer behavior

• consumer goods

1. 5. Samsung offers customers a wide variety of electronic products, including smartphones, TVs, tablets, and home appliances.

2. 
   Choose the correct business term that it describes.

• product range

• product launch

• product lifecyle

1. 6. McDonald's launches a series of TV, social media, and billboard ads promoting their new McPlant burger to both health-conscious and eco-friendly consumers.

2. 
   Choose the correct business term that it describes.

• advertising campaign

• advertising agency

• advertising budget

1. 7. Coca-Cola holds 45% of all soft drink sales globally, while Pepsi holds 28%.

2. 
   Choose the correct business term that it describes.

• market research

• market segment

• market share

1. 8.​​​​​ The LSV Industry sells washing products like Empress directly to consumers in retail stores across Cambodia.

2. 
   Choose the correct business term that it describes.

• consumer profile

• consumer behavior

• consumer goods

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

1. 9.​​​​​ PepsiCo allocates $5 million to promote its new energy drink on TikTok, Instagram, and YouTube over the next three months.

2. 
   Choose the correct business term that it describes.

• advertising campaign

• advertising budget

• advertising agency

1. 10. Starbucks reported that it sold 4 million Pumpkin Spice Lattes in the first two weeks of October.

2. 
   Choose the correct business term that it describes.

• sales forecast

• sales figures

• sales target