Yearbook Terms & Concepts

What is a double-page spread?

• two facing pages in a yearbook that are designed to appear as one cohesive design

• two facing pages that each have their own content and design

• two pages are spread to different places in the book

• one page with two different designs and content on it

What is meant by body copy?

• the main story of the yearbook or newsletter page

• any story on a page

• a supporting story to the main copy

• another name for a caption

Identify the blank label

d

body copy

side bar

package

folio

What does the term package mean?

• the main story of the yearbook or newsletter page

• a side bar that has one purpose or theme that supports the page

• a small picture with no title or caption

• it is another name for body copy

What is meant by the term bleed?

• when an element extends past the exterior margin to the edge of the page without leaving a margin

• when an element covers another element, like a collage

• when a picture is too large and needs to be cropped

• when a story covers more than one page

Identify the blank label.

a

caption

article

body copy

kicker

What is the dominant element?

• the background used to carry the theme throughout the book

• the template

• the longest headline

• largest element on your spread, usually an interesting photo, headline or combination

What is a side bar?

• to help fill space along the sides of pages

• a wide space left open for pictures

• includes special features, packages, picture bars, etc. that add to a page; can be along the top, bottom, or side

• where notes are left about the page for reference

identify this part of the yearbook layout

a

bleed

side bar

gutter

kicker

Looking at a double page, what do you call the two pica space between the left and right pages?

• gutter

• side bar

• kicker

• bleed