PR Theories

What type of theory is the most philosophical, focusing on bigger picture efforts?

What type of theory Is the most organizational, focusing on Employee communication?

What theory do we use the most-focusing on the communication between an entity and its stakeholders?

Is any one theory guaranteed to work alone?

• No, sometimes you need a mix.

• Yes, they have clear guidelines.

What theory would work BEST when you are doing PR for a political campaign?

• Macro-level theory.

• Meso-level theory.

• Micro-level theory.

What theory should you implement when analyzing workplace strengths?

• Macro-level theory.

• Micro-level theory.

• Meso-level theory.

What is the one word that all theories begin with when you explain them?