QTM 1

What are the two main elements of tourism?

• Travel and accommodation

• Movement and overnight stay

• Sightseeing and dining

• Shopping and entertainment

What does the hospitality industry primarily focus on?

• Customer satisfaction

• Market research

• Cost reduction

• Product manufacturing

Which characteristic of tourism products refers to their inability to be stored for future sale?

• Variability

• Perishability

• Inseparability

• Intangibility

What is the first key component of quality management?

• Quality assurance

• Quality planning

• Quality control

• Quality improvement

What does TQM stand for?

• Total Quality Marketing

• Total Quality Measurement

• Total Quality Method

• Total Quality Management

Which principle of TQM emphasizes the importance of all employees participating in business goals?

• Total Employee Involvement

• Obsession with quality

• Customer-focused

• Process-centered

What does the term 'seasonality' refer to in the tourism industry?

• Intangibility of tourism products

• Variability in service quality

• Changes in customer preferences

• Predictable changes in business activity

Which of the following is NOT a characteristic of tourism and hospitality products?

• Perishability

• Intangibility

• Ownership

• Inseparability

What is the main goal of quality management?

• To enhance employee satisfaction

• To increase market share

• To ensure consistency in products and services

• To reduce costs

What is the final step in the quality management process?

• Conducting market research

• Defining measurement methods

• Reporting the level of quality achieved

• Setting quality targets