Logo in arts and design quizz

1. 1. A logo conveys the _______________of a company.

• strategy
• vision
• mission
• identity

2. 2. A logo is made up of three elements combining: ___________________________.

• text, imagery, and color
• imagery, font, and layout
• color, sound, and motion
• text, shapes, and texture

3. 3. Raymond Loewy created the world famous ______________ logo.

• Shell
• Coca Cola

• Nike

• Dell

4. 4. A major characteristic of the logo design is that it must be____________.

• memorable

• stable

• profitable

• sustainable

5. 5. Red is a symbol of_________ when used in a logo.

• warmth

• growth

• power

• freedom

6. 6. Caroline Davidson drew inspiration from a famous ______________statue for her Nike logo.

• Roman

• Egypt

• Venetian

• Greek

7. 7. During the ____________ period illuminated manuscripts were richly decorated with decorative letters.

• Renaissance
• Baroque
• Medieval
• Victorian

8. 8. The art of beautiful handwriting is known as ____________.

• calligraphy
• typography
• hand lettering
• script writing

9. 9. Typography started as a craft in the __________with the invention of the printing press.

• 18th century
• 20th century
• 12th century
• 15th century

10. 10. Legibility is the measure of how quickly a font can be ___________.

• read
• displayed
• typed
• written