Ch. 6 - Global IS & Market Research Quiz
Quiz
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Business
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University
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Medium
Siti Suwanda
Used 7+ times
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8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Anyone undertaking a market research project should understand that the first step after defining the research objectives is:
setting the budget.
determining the methodology to use.
defining the problem.
determining information requirements.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The U.S. government provides these comprehensive sources of world trade data, except:
National Trade Data Base (NTDB).
Census Bureau.
Bureau of Economic Analysis.
Eurostat.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Tools that can be used for collecting primary data include:
survey research and interviews.
consumer panels and observation.
focus groups and survey research.
all of the above
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Potential markets can be subdivided into:
latent and parallel markets.
existing and incipient markets.
latent and incipient markets.
existing and latent markets.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:
assess consumer understanding.
describe the social and cultural context of consumer behavior.
determine what consumers really feel.
assess consumer spending trends.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In various rural communities across Sub-Saharan Africa, people may walk barefoot due to limited access to affordable footwear and traditional practices. This represents a huge untapped market for shoes. Thus, it will be easy to alter entrenched consumer behavior patterns if shoes are available.
True
False
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did. This may be due to:
Barbie's physical features such as long legs and blonde hair.
Barbie being a symbol of American lifestyle.
the SRC tendency on the part of American managers.
the SRC tendency on the part of Japanese consumers.
8.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Extremely large data sets that can be subjected to computational analysis to reveal patterns and trends.
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