Ch. 6 - Global IS & Market Research Quiz

Ch. 6 - Global IS & Market Research Quiz

University

8 Qs

quiz-placeholder

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Ch. 6 - Global IS & Market Research Quiz

Ch. 6 - Global IS & Market Research Quiz

Assessment

Quiz

Business

University

Medium

Created by

Siti Suwanda

Used 7+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Anyone undertaking a market research project should understand that the first step after defining the research objectives is:

setting the budget.

determining the methodology to use.

defining the problem.

determining information requirements.

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The U.S. government provides these comprehensive sources of world trade data, except:

National Trade Data Base (NTDB).

Census Bureau.

Bureau of Economic Analysis.

Eurostat.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Tools that can be used for collecting primary data include:

survey research and interviews.

consumer panels and observation.

focus groups and survey research.

all of the above

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Potential markets can be subdivided into:

latent and parallel markets.

existing and incipient markets.

latent and incipient markets.

existing and latent markets.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:

assess consumer understanding.

describe the social and cultural context of consumer behavior.

determine what consumers really feel.

assess consumer spending trends.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

In various rural communities across Sub-Saharan Africa, people may walk barefoot due to limited access to affordable footwear and traditional practices. This represents a huge untapped market for shoes. Thus, it will be easy to alter entrenched consumer behavior patterns if shoes are available.

True

False

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did. This may be due to:

Barbie's physical features such as long legs and blonde hair.

Barbie being a symbol of American lifestyle.

the SRC tendency on the part of American managers.

the SRC tendency on the part of Japanese consumers.

8.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

Extremely large data sets that can be subjected to computational analysis to reveal patterns and trends.