Understanding Social Media Purpose

WHAT IS THE PURPOSE?

"Exciting News! We’re opening a brand-new store in your city next month. Stay tuned for our grand opening!"

• Warn

• Advertise

• Announce

WHAT IS THE PURPOSE?

"Public Health Notice: The flu season is starting early this year. Make sure to get vaccinated and stay healthy!"

• Persuade

• Advertise

• Announce

WHAT IS THE PURPOSE?

"Seatbelts save lives. Always wear one!"

• Persuade

• Inform

• Advertise

WHAT IS THE PURPOSE?

"Tired of feeling overweight? Can’t stop eating junk food? Need help exercising? Call us now, we can help!"

• Warn

• Announce

• Persuade

WHAT IS THE PURPOSE?

"Don’t miss our limited-time offer! Buy any phone and get a free pair of headphones. Offer ends soon!"  

• Warn

• Announce

• Advertise

WHAT IS THE PURPOSE?

"Attention! This office will move to Khalifa City today."

• Persuade

• Announce

• Advertise

WHAT IS THE PURPOSE?

"Reminder: Our annual company meeting will be held on Tuesday, October 10th, at 10 AM. Don’t be late!"  

• Persuade

• Inform

• Call to Action

WHAT IS THE PURPOSE?

"Join our marathon next month and support local charities! Sign up now and be a part of something amazing!" 

• Call to action

• Warn

• Advertise

WHAT IS THE PURPOSE?

"Emergency: There’s been a gas leak in the downtown area. Please avoid this location and stay tuned for updates." 

• Inform

• Warn

• Persuade

WHAT IS THE PURPOSE?

"Join our marathon next month and support local charities! Sign up now and be a part of something amazing!" 

• Call to action

• Warn

• Advertise