Marketing II 1.03 review

Which of the following is one of the main components of a marketing plan:

• Strategy

• Technology

• Competitors

• Regulations

One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve the marketing

• Functions

• Objectives

• Mix

• Share

Which of the following is an example of a marketing objective that a business might include in its marketing plan:

• Maintain prices at a competitive level

• Hire five new salespeople next month

• Increase advertising by 10%

• Achieve $2 million in sales next year

An effective marketing plan usually contains a section that explains the marketing

• Mix

• Concept

• Policy

• Rick

One of the benefits to a business of developing a marketing plan is that it allows the business to

• prepare its advertising.

• identify its vendors.

• monitor its performance

• forecast its profits.

An effective marketing plan describes specific marketing activities that will be

• accomplished within a set time.

• developed over several years

• reviewed and changed every year.

• evaluated by the competition

What type of information do businesses include in their marketing plans?

• Payroll systems

• Billing Methods

• Accounting Procedures

• Pricing Strategies

Which component of a marketing plan summarizes the environmental conditions that can affect a business’s marketing activities:

• Diagnostic summary

• Situation analysis

• Environmental synopsis

• Conditional assessment

The financial component of a marketing plan helps a business compare the projected costs of implementing the plan with the expected

• Expenses

• Strategies

• Benefits

• Loses

Which is NOT a part of the marketing mix?

• Promotion

• Prediction

• Place

• Price