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Marketing Vocabulary
Quiz
•
English
•
Professional Development
•
Easy
+7
Standards-aligned
Sara Sojo
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
We ran a social media campaign to increase ______ and ensure more people know about our new product line
market segmentation
brand awareness
customer retention
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Our loyalty program has helped improve _____ by encouraging repeat purchases.
brand equity
conversion rate
customer retention
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
We use _____ to tailor our marketing messages to different age groups and income levels.
customer retention
market segmentation
lead generation
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
We invested in a digital marketing campaign and saw an _____ of 150%, meaning we earned back more than we spent.
ROI (Return on Investment)
Lead Generation
Customer Retention
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Our website’s blog content is designed for _____ by offering free downloads in exchange for contact information
competitor analysis
brand equity
lead generation
Tags
CCSS.L.11-12.6
CCSS.L.8.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.9-10.2D
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
By improving our checkout process, we increased our ____from 2% to 4%.
target audience
brand equity
conversion rate
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Our ____ for the new skincare line is women aged 25-40 who are interested in natural beauty products.
market positioning
target audience
brand awareness
Tags
CCSS.L.11-12.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.8.2D
CCSS.W.9-10.2D
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Our ____ revealed that we need to improve our online presence to keep up with rivals in the e-commerce space.
brand equity
competitor analysis
target audience
Tags
CCSS.L.11-12.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.8.2D
CCSS.W.9-10.2D
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