Comprehension Quiz: The Rise of the Instagram Influencer

When people see a celebrity or social media star they love talking about a product, they are more likely to __________.

• want it

• ignore it

• buy it

• tell a friend

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The article discusses Kylie Jenner’s Instagram posts advertising what product?

• gummy vitamins

• make-up

• leggings

• sunglasses

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The Federal Trade Commission is worried that social media influencers blur the lines between advertisement and __________.

• deception

• influencers

• Instagram

• marketing

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Influencers can cause businesses to run into __________ problems.

• celebrity

• tax

• legal

• sales

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Complete each statement according to the article. Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn _________________.

• money or income through sponsorships and partnerships.

• fame and recognition.

• free products and services.

• exclusive event invitations.

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Complete each statement according to the article. When people see a celebrity or social media star they love talking about a product, they are more likely to _________________.

• purchase the product.

• ignore the product.

• research the product.

• criticize the product.

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Complete each statement according to the article. ________________ is a huge factor in the influencer-follower relationship.

• Trust

• Distance

• Time

• Luck

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Complete each statement according to the article. Influencers can cause businesses to run into ________________ problems.

• legal

• logistical

• technical

• ethical

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What effect does "influencer marketing" have on brand visibility and engagement?

• It decreases brand visibility due to market saturation

• It has no significant impact as consumers trust traditional advertising more

• It significantly increases brand visibility and engagement through social media

• It only affects the engagement among younger audiences