iMedia Client Briefs and Work Plans

What is the primary purpose of a client brief in a project?

• To outline the project budget

• To provide detailed technical specifications

• To communicate the client's requirements and expectations

• To list the project team members

Which of the following is a key component of a work plan?

• Client's personal preferences

• Project milestones and deadlines

• Competitor analysis

• Market research data

What is the first step in analysing a client brief?

• Estimating the project cost

• Identifying the target audience

• Understanding the client's objectives

• Creating a project timeline

How can timescales be managed in a project?

• By ignoring client feedback

• By setting flexible deadlines

• By prioritising tasks and setting clear deadlines

• By reducing the project scope

What should be included in a work plan to ensure clarity?

• Detailed project budget

• List of potential risks

• Specific tasks and team members' responsibilities

• Client's personal contact information

Why is it important to review a client brief regularly?

• To maintain project costs

• To ensure you are satisfying client requirements

• To find new clients

• To reduce the project timeline

What is a common method for creating a work plan?

• Brainstorming with the client

• Using a Gantt chart

• Conducting a market survey

• Writing a detailed report

What is a benefit of effective client communication?

• Increased project costs

• Enhanced client satisfaction and trust

• Longer project timelines

• More complex project requirements

Which of the following is NOT typically part of a client brief?

• Project objectives

• Target audience

• Team member salaries

• Deliverables

What is the role of feedback in managing timescales?

• To delay project completion

• To identify areas for improvement and adjust timelines

• To increase project costs

• To finalise the project scope