AS1 Added Value Quiz

How many methods of adding value are in the video?

• 1

• 2

• 5

• 6

True or false - by chopping the watermelon up for the customer the business can sell the product for more than before.

• True

• False

What 'C' is the first way a business can add value?

• Clarity

• Content

• Convenience

• Collaboration

Having a well-recognised, trusted brand is an ________ to a business. (What word is missing?)

• Advert

• Asset

• Cost

• Investment

How has M&S added value to their food?

• Communication

• Quality

• Cost

• Quantity

Gymshark have different collections with different designs to differentiate them from other brands.

• True

• False

USP is an acronym meaning what?

• Unique Sales Promotion

• Under Selling Price

• Under Sales Budget

• Unique Selling Point

Which of the following is the closest description of Lush's USP?

• An unethical reputation in an unethical industry

• An ethical reputation in an unethical industry

• An ethical reputation in an ethical industry

• A poor reputation in a poor industry

True or False - A business can only add value using one of the methods covered.

• True

• False

The 5 methods of adding value are…

• Convenience, branding, quantity, design, content

• Convenience, branding, quality, design, USP

• Content, branding, quality, design, UPS

• Clarity, branding, quality, Marketing, USP