Marketing Exam 1

Engaging customers, and managing profitable customer relationships.

Attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

What are the goals of marketing?

Understand the marketplace and customer needs and wants. Marketing process...

What is marketing process step 3?

• Understand the marketplace and customer needs and wants.

• Design a customer-driven marketing strategy.

• Engage customers, build a profitable relationship, and create customer delight.

• Construct an integrated marketing program that delivers superior value.

Design a customer value-driven marketing strategy. Marketing process...

What is the marketing process step 4?

• Engage customers, build profitable relationships, and create customer delight.

• Capture value from customers to create profits and customer equity.

• Design a customer value-driven marketing strategy.

• Construct an integrated marketing program that delivers superior value.

Construct an integrated marketing program that delivers superior value. Marketing process...

Capture value from customers to create profits and customer equity. Marketing process...

What is the marketing process step 1?

• Design a customer value-driven marketing strategy.

• Understand the marketplace and customer needs and wants.

• Capture value from customers to create profits and customer equity.

• Construct an integrated marketing program that delivers superior value.