Understanding Typography Concepts

What is a serif in typography?

• A type of font style

• A small line or stroke regularly attached to the end of a larger stroke in a letter or symbol

• A type of color used in printing

• A type of paper used for printing

What does leading refer to in typography?

• The space between lines of text

• The width of a character

• The height of a character

• The color of the text

Kerning in the context of typography is defined as:

• The process of adjusting the space between characters.

• The style and appearance of printed matter.

• The vertical spacing between lines of text.

• The overall design of a set of characters.

Fill in the blank: Typography is the art and technique of designing with _______.

• type

• colors

• shapes

• textures

Who printed the first book?

• Johannes Gutenberg

• William Caxton

• Aldus Manutius

• Benjamin Franklin

What was the book?

• the Bible

• the Quran

• the Bhagavad Gita

• the Torah

What is the difference between serif and sans serif fonts?

• A) Serif fonts have decorative strokes at the ends of letters, while sans serif fonts do not.

• B) Sans serif fonts have decorative strokes at the ends of letters, while serif fonts do not.

• C) Both serif and sans serif fonts have decorative strokes at the ends of letters.

• D) Neither serif nor sans serif fonts have decorative strokes at the ends of letters.

What unit are fonts sized in?

• Inches

• Centimeters

• Points

• Pixels

What type of fonts have diagonal stress?

• Modern fonts

• Oldstyle fonts

• Sans-serif fonts

• Script fonts

Fill in the blank: If you draw a line from the top thinnest point of a letter to the bottom thinnest point, the line will be _______.

• slanted

• horizontal

• vertical

• curved