Services Marketing Quiz

What percentage of global wealth is contributed by the services industry?

• 50.5%

• 63.5%

• 75.5%

• 80.5%

Which characteristic of services refers to the inability to store them for later use?

• Intangibility

• Inseparability

• Perishability

• Variability

What is the core benefit of a service in the context of education?

• Physical textbooks

• Learning something new

• Classroom environment

• Online resources

In the services marketing mix, which element refers to the location where the service is delivered?

• Product

• Price

• Promotion

• Place

What does 'non-ownership' in services imply?

• You cannot touch the service

• You own the service after purchase

• You do not own anything after purchasing a service

• You can store the service for later use