Arctic Monkeys Audience and Success

What is the main Arctic Monkeys audience - demographics and psychographics?

• Teenagers and young adults interested in indie rock

• Middle-aged individuals interested in classical music

• Children interested in pop music

• Elderly individuals interested in jazz

What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

• Visual aesthetics and performance

• Narrative storytelling

• Interactive elements

• Behind-the-scenes footage

Which of the following moments in the video would particularly appeal to Arctic Monkeys fans?

• The energetic live performance scene

• The behind-the-scenes footage of the band

• The interview with the lead singer

• The animated sequence featuring the band's logo

How did fans take a leading role in making Arctic Monkeys famous back in 2005?

• By sharing their music on MySpace

• Through live performances

• By promoting them on radio

• Through television appearances

How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

• Fans are encouraged to feel nostalgic.

• Fans are expected to critique the video.

• Fans are positioned to feel indifferent.

• Fans are encouraged to analyze the lyrics.

The Arctic Monkeys first achieved success and built up their fanbase through:

• Traditional media promotion

• Social media and online platforms

• Live performances and tours

• Radio airplay

Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

• They used it to distribute their music widely.

• It helped them connect with fans directly.

• It was a new way to gain popularity without a record label.

• All of the above.

The rise of Arctic Monkeys differs from how BLACKPINK were formed and became famous in which of the following ways?

• Arctic Monkeys gained fame through online platforms, while BLACKPINK was formed by a major entertainment company.

• Both Arctic Monkeys and BLACKPINK were formed by major entertainment companies.

• Arctic Monkeys and BLACKPINK both gained fame through reality TV shows.

• BLACKPINK gained fame through online platforms, while Arctic Monkeys was formed by a major entertainment company.

Who is Arctic Monkeys record label and how many copies did they sell of their debut album?

• Domino Records, 363,735 copies

• Warner Bros, 500,000 copies

• Sony Music, 250,000 copies

• Universal Music, 1,000,000 copies

The internet has been a positive development for record companies and artists because:

• It has increased global reach and accessibility.

• It has decreased music piracy.

• It has reduced production costs.

• It has eliminated the need for record labels.