Unit 1: Brands

The degree to which people buy a particular brand and refuse to change to other brands

• Brand loyalty

• Brand image

• Brand manager

All the ways that people think about a brand

• Brand awareness

• Brand name

• Brand image

Someone in a company responsible for developing a brand

• Brand manager

• Brand loyalty

• Brand image

When a company starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the name

• Brand awareness

• Brand stretching/ extension

• Brand image

The degree to which people know a brand

• Brand manager

• Brand image

• Brand awareness

The name given to a product by a company so that the product can easily be recognized by its name or design

• Brand name

• Brand stretching

• Brand extension

When the maker of a product arranges for it to appear in a film or TV programmes as a from of advertising

• Product placement

• Product endorsement

• Product range

The use of a well-known person in a product advertisement

• Product awareness

• Product placement

• Product endorsement

The set of products made by a company

• Product range

• Product placement

• Product endorsement

Awareness about a company’s products and different features that they have

• Product lifecycle

• Product awareness

• Product launch