User Research Methods Quiz

Why do user research?

• To understand WHO your users are

• To create SOLUTIONS that people will want

• To understand the CONTEXT in which they will use your product

• To gather data for marketing purposes

What is Behavioral Research?

• Examines what users actually do

• Investigates what users say or believe

• Focuses on collecting numerical data

• Gathers non-numerical data

What is the focus of Quantitative Research?

• Understanding reasons behind user behavior

• Collecting numerical data that can be measured

• Gathering non-numerical data

• Capturing opinions and attitudes

What is the primary goal of Qualitative Research?

• To collect numerical data for statistical analysis

• To understand user experiences and motivations

• To conduct large-scale surveys

• To measure user performance on tasks

What is A/B Testing?

• A controlled experiment with two variants

• A method to gather qualitative data

• A way to analyze user feedback

• A technique for eye tracking

What is the purpose of Contextual Inquiry?

• To observe users in their natural environment

• To gather quantitative data

• To conduct usability tests

• To analyze user behavior over time

What is the focus of Usability Lab Studies?

• Checking user's ability to complete a task

• Gathering user opinions

• Analyzing user demographics

• Conducting surveys

What is Card Sorting used for?

• Grouping cards according to specific criteria

• Analyzing user feedback

• Conducting interviews

• Testing prototypes

What does a Usability Test typically evaluate?

• User satisfaction with a product

• How well users can navigate a website

• The effectiveness of marketing strategies

• Technical performance of software