BBA 5th GGI Consumer Behaviour

What is the consumer decision-making process?

• Need Recognition, Brand Loyalty, Purchase, Satisfaction

• Awareness, Interest, Desire, Action

• The consumer decision-making process consists of five stages: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior.

• Problem Identification, Market Research, Decision Making, Feedback

List the five steps in the consumer decision-making model.

• 1) Recognition of Needs, 2) Market Research, 3) Choice Evaluation, 4) Buying Action, 5) Review Process

• 1) Need Assessment, 2) Brand Loyalty, 3) Purchase Intent, 4) Product Usage, 5) Feedback Collection

• 1) Awareness, 2) Consideration, 3) Selection, 4) Transaction, 5) Satisfaction

• 1) Problem Recognition, 2) Information Search, 3) Evaluation of Alternatives, 4) Purchase Decision, 5) Post-Purchase Behavior

What factors can affect consumer buying behaviour?

• Legal regulations

• Technological advancements

• Economic and environmental factors

• Psychological, social, cultural, personal, and situational factors.

Define purchase behaviour in the context of consumer behaviour.

• Purchase behaviour refers to the emotional state of consumers before making a purchase.

• Purchase behaviour is the process and actions consumers engage in when selecting and buying products or services.

• Purchase behaviour is solely influenced by advertising and marketing strategies.

• Purchase behaviour is the analysis of consumer demographics without considering their buying actions.

What roles do buyers play in the purchasing process?

• Buyers only negotiate prices with sellers.

• Buyers are responsible for manufacturing products.

• Buyers identify needs, research options, evaluate alternatives, make purchasing decisions, and provide feedback.

• Buyers solely handle customer service inquiries.

How has consumer behaviour changed in the online space?

• Online consumers are less informed about products than before.

• Consumer behavior has changed to favor convenience, personalization, and informed decision-making in the online space.

• There is a decline in the use of personalized recommendations.

• Consumers prefer in-store shopping over online options.

What is the significance of information technology in consumer profiling?

• Information technology is crucial for accurate and efficient consumer profiling, facilitating personalized marketing and improved customer engagement.

• Information technology complicates the marketing process.

• Consumer profiling does not require any technological tools.

• Information technology is only useful for data storage.

Explain the concept of consumer motivation.

• Consumer motivation only applies to luxury goods.

• Consumer motivation is irrelevant to purchasing decisions.

• Consumer motivation is solely based on advertising techniques.

• Consumer motivation is the driving force behind the choices consumers make when purchasing products or services.

What are the types of needs in the needs hierarchy?

• Happiness, Knowledge, Freedom, Creativity

• Health, Wealth, Power, Influence

• Comfort, Adventure, Recognition, Fulfillment

• Physiological, Safety, Love and Belonging, Esteem, Self-Actualization

Describe the trio of needs in consumer motivation.

• Safety needs, Cultural needs, Recreational needs

• Basic needs, Emotional needs, Achievement needs

• Physiological needs, Psychological needs, Self-fulfillment needs

• Social needs, Economic needs, Creative needs