Products, Brands and Brand Extension Marketing
Authored by Chrystie Weimer
Business
11th Grade
Used 2+ times
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37 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the 'P' in the marketing mix stand for when referring to the location where a product is sold?
Product
Price
Place
Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key component of the marketing mix that involves distribution channels?
Product
Price
Place
Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which 'P' of the marketing mix is most concerned with the value exchange between buyer and seller?
Product
Price
Place
Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element is crucial to determine before setting a price?
Distribution
Promotion
Product
Market research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the consequence of having a great price but an unwanted product?
Increased sales
No value
Higher demand
Better promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the relationship between product and marketing strategies?
Product is irrelevant
Product is the foundation
Product is secondary
Product is optional
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a want?
A) Water
B) Food
C) Shelter
D) Video games
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