Products, Brands and Brand Extension Marketing

What does the 'P' in the marketing mix stand for when referring to the location where a product is sold?

• Product

• Price

• Place

• Promotion

Which of the following is a key component of the marketing mix that involves distribution channels?

• Product

• Price

• Place

• Promotion

Which 'P' of the marketing mix is most concerned with the value exchange between buyer and seller?

• Product

• Price

• Place

• Promotion

Which element is crucial to determine before setting a price?

• Distribution

• Promotion

• Product

• Market research

What is the consequence of having a great price but an unwanted product?

• Increased sales

• No value

• Higher demand

• Better promotion

What is the relationship between product and marketing strategies?

• Product is irrelevant

• Product is the foundation

• Product is secondary

• Product is optional

Which of the following is an example of a want?

• A) Water

• B) Food

• C) Shelter

• D) Video games

Which strategy is used to encourage customer satisfaction in services?

• Display in stores

• Offer samples

• Encourage reviews

• Use effective packaging

Is car repair a good or a service?

• Good

• Service

• Both

• Neither

Is a toothbrush a good or a service?

• Good

• Service

• Both

• Neither