English for Business Communication

What is live commerce?

• Using pre-recorded videos to sell products online

• Using live stream videos on social media apps and websites to sell products directly to consumers

• Using a method of selling products through email marketing

• Using a  type of traditional in-store shopping experience

Which of the following statements is true about the growth of live streaming e-commerce in Vietnam?

• Vietnam’s e-commerce market revenue decreased by 15% in 2022 compared to the previous year.

• The market is expected to experience slow, single-digit growth rates from 2016 to 2025.

• Major Vietnamese e-commerce platforms like Shopee and Lazada are utilizing live commerce events to attract new users.

• GoStream, a Vietnamese live streaming platform, was launched with a $10 million investment from VinaCapital Ventures.

Which of the following is a benefit of Live Commerce?

• Increased Customer Engagement

•  Reduced Need for Customer Service

• Decreased Need for Product Returns

• Lower Marketing Costs Without Any Effort

Which of the following statements about the history of live streaming e-commerce is correct?

• Taobao, a social retail giant in China, introduced live streaming e-commerce in 2016, integrating live video with online shopping.

• Amazon’s initial Live Shopping attempt, Style Code Live, was successful and continued for several years.

•  In Latin America, Grupo Éxito's first successful Live Shopping event was held in 2016 and utilized VTEX.

• Instagram and Facebook introduced their Live Shopping features in early 2016.

Which of the following statements accurately reflects the development trends of live commerce in Vietnam compared to the global market?

•  In Vietnam, live commerce is primarily dominated by international platforms such as Amazon Live and Taobao Live, while local platforms are less significant.

• Globally, live commerce is characterized by the widespread use of advanced technologies like AR/VR and sophisticated integration features, whereas Vietnam’s live commerce is still catching up with these innovations.

• In Vietnam, live commerce has seen a decline due to intense competition from traditional retail methods, unlike in other countries where it is growing rapidly.

• Globally, live commerce events are usually informal and less interactive compared to Vietnam, where live commerce is highly structured and professionally produced.

  
  

What is the best time to livestream if your target audience consists of teenagers?

• 8:00 AM - 10:00 AM

• 12:00 PM - 2:00 PM

• 7:00 PM - 9:00 PM

•  10:00 PM - 12:00 AM

Which promotion can create a sense of urgency and encourage customers to make quick purchases during the livestream?

• Selling products at regular prices

• Offering discounts for a long period after the livestream

• Flash Sale during a short time frame

• No special promotions

Which technology is predicted to help customers interact with and try products more effectively in future livestreams?

• Automated chatbot

• AR/VR (Augmented Reality/Virtual Reality)

• Email marketing

• QR code

Which of the following factors helps determine the most appropriate livestream time?

• Viewer's age and interests

• Advertising budget

• Quantity of products available

• Number of presenters

What is one way to capture customers' attention before the livestream starts?

• Increase product prices before the livestream

• Create a countdown on social media

• Only announce the livestream when it begins

• Do not notify anyone beforehand