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Consumer Behavior Quiz

Authored by Jenien Jenien

Business

University

Used 6+ times

Consumer Behavior Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

brings together small groups of consumers to discuss an issue or an offering

Conjoint Analysis

Ethnographic research

Focus Group

Experiment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data in these databases can be analyzed by techniques that search for patterns in the data

Database

Data mining

Software

Neuroscience

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Observing and analyzing the online behavior and comments of consumers

Netnography

Ethnography

Market Test

Photography

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data collected for its own purpose is called

Survey

Secondary data

Purchase Panel

Primary data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A professional organization made up of marketers in the same industry

Research foundation

Academic research

Trade group

Consumer organization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data collected by an entity for one purpose and subsequently used by another entity for different purpose

Primary data

Secondary data

Database

Data mining

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Some questions may be open-ended, with the consumer filling in the blanks; and other questions may ask consumers to use rating scale or check marks.

Survey

Interview

Feedback

Experiment

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Classlink

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Microsoft

Microsoft

Apple

Apple

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Others

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