Media Audiences

How is the module assessed?

• Exam

• Research report

• Individual presentation

• 10 minute video

What is the definition of an audience?

• An individual who watches or listens to a media product

• A group of people who attend to the same thing together

• A cinema audience

• A TV show, film, book or social media site

True or False: To be an audience, those people MUST be in the same place at the same time

• True

• False

What is the experience of media by audiences called?

• Foundation

• Audentia

• Production

• Reception

True or False: Audiences are passive consumers of media texts

• True

• False

Why are audiences central to the economics of media industries?

• Media producers need audiences to secure money and engagement

• Media producers need audiences to boost their egos

• Modern life is media saturated

• Media audience behaviour can tell us a lot about the social conditions of the time

What would you call a group of people you want to encourage to purchase or engage with your products/services?

• Bullseye audience

• Demographic audience

• Target audience

• Central audience

What do we call markers of identity like age, location, gender, ethnicity and social class?

• Thermodynamics

• Demographics

• Subcultures

• Minorities

What is quantitative data?

• Data that provides information about context and experience

• Data that can be expressed numerically

• Virtual ethnography data

What is qualitative data?

• Data which provides information about context and experience

• Data which can be expressed numerically

• Likert scale data