Parts of a Print Advertisement

What are three common objectives of advertisements?

• Attract attention, arouse interest, create desire and stimulate action.

• Increase sales, reduce costs, improve quality.

• Enhance brand loyalty, reduce competition, increase market share.

• Improve customer service, enhance product features, reduce prices.

The parts of print advertisements are known as?

• Components

• Elements

• Sections

• Modules

The text set in large type and usually positioned at the top of a print advertisement is known as?

• Subheading

• Caption

• Headline

• Title

The text of a print advertisement is known as?

• Headline

• Body Copy

• Caption

• Subheading

What element of a print advertisement is intended to sustain the attention and interest created by the headline and/or illustration, to build, desire, and invite action?

• Headline

• Illustration

• Body Copy

• Logo

What element of a print advertisement gives the name of the product or advertiser?

• Headline

• Body Copy

• Illustration

• Identification/ Signature/ Logo

What is a logotype or signature?

• The name or symbol used by the advertiser.

• The main text of the advertisement.

• A short, catchy phrase.

• The large text at the top of the advertisement.

The way in which the elements of a print advertisement are arranged is called?

• Design

• Layout

• Structure

• Format

The blank space between elements of an ad is called?

• White space

• Empty space

• Blank area

• Free space

Identify three ways that a headline can be used to attract attention, arouse interest, and encourage reading of an entire advertisement.

• Offer something new or improved, solve a problem, make a claim.

• Use bright colors, include a celebrity, offer a discount.

• Provide a long description, use small fonts, include a disclaimer.

• Use technical jargon, include a barcode, offer a free trial.