Market Research Process

Which is the first step in marketing research?

• • Develop a plan

• • Collect information

• • Define the problem

Which is the first step in marketing research?

• • 
    

    Develop a plan

• • Collect information

• • Define the problem

Why do you need market research?

• • To know the needs of the customers

• • To find information of products

What is the step 1?

• • Define the questions you need to answer

• • How is the data going to be collected

Which is step 2?

• • Data collection

• • How is data going to be collected

What are the characteristics of experienced marketers?

• • Deal with unwilling respondents

• • Deal with people who aren´t home

• • Deal with false answers

• All of these!

Which is NOT a data analysis technique?

• • 
    

    Discriminant analysis

• • Regression analysis

• • Factor analysis

• Question Analysis