Social Media Campaign Quiz

What is the first step in creating a social media campaign?

• Define your social media campaign goals

• Identify the social media channels

• Plan your social media campaign strategies

• Choose the metrics you want to monitor

Which of the following is NOT a social media platform mentioned in the text?

• Reddit

• Facebook

• LinkedIn

• Instagram

What should you do after defining your social media campaign goals?

• Create a social media content calendar

• Identify the social media channels you’ll use

• Analyze the results

• Design your marketing assets

Which tool is recommended for scheduling posts in Adobe Express?

• Social Media Tracker

• Campaign Manager

• Post Planner

• Content Scheduler

What is one of the goals you might have for a social media campaign?

• Heighten brand awareness

• Decrease website traffic

• Lower sales and revenue

• Reduce customer engagement

What is an example of a metric you might monitor for a Facebook campaign?

• Number of retweets

• Number of likes, comments, or shares

• Number of video views

• Number of new subscribers

What is the purpose of creating a social media content calendar?

• To plan, prepare, and organize campaign content

• To design marketing assets

• To analyze campaign results

• To identify social media channels

Which of the following is a free online tool mentioned for designing marketing assets?

• Canva

• GIMP

• Adobe Express

• Adobe Photoshop

What should you do if your social media campaign is not getting the response you hoped for?

• End the campaign immediately

• Adjust your strategies

• Continue with the same strategy

• Ignore the results

What is the final step in a social media campaign?

• Create a content calendar

• Analyze the results

• Manage your campaign

• Schedule your posts