Niche and Mass Marketing Quiz

What is the primary focus of niche marketing?

• Targeting all market segments

• Focusing on one specific market segment

• Ignoring market segmentation

• Targeting the largest market segment

Which of the following is an advantage of niche marketing?

• Higher competition

• Lower unit costs

• Less competition

• Higher fixed costs

What is a potential disadvantage of niche marketing?

• Limited scope for growth

• Higher potential for profits

• Lower vulnerability to loss of custom

• Higher potential for growth

In mass marketing, what is a common strategy after market segmentation?

• Targeting the smallest segment

• Targeting only one segment

• Ignoring all segments

• Targeting all or most segments

Which of the following is a benefit of mass marketing?

• Less brand awareness

• Greater economies of scale

• Higher unit costs

• Lower fixed costs

What is a downside of mass marketing?

• Less competition

• Lower fixed costs

• Lower economies of scale

• Higher startup costs

Why might niche markets have higher unit costs?

• Because they operate on a larger scale

• Because they attract larger organizations

• Because they have greater economies of scale

• Because they operate on a smaller scale

What is a potential advantage of higher unit costs in niche markets?

• Lower startup costs

• Higher fixed costs

• Lower barriers to entry

• Higher competition

Which of the following is a characteristic of mass marketing?

• Targeting a smaller number of customers

• Targeting multiple market segments

• Focusing on a single market segment

• Higher potential for added value

How can niche markets evolve over time?

• They can reduce in size

• They can become less popular

• They can evolve into mass markets

• They can attract fewer competitors