International Marketing Quiz

What is the primary focus of international marketing?

• Marketing within a single country

• Marketing through social media

• Marketing only to local customers

• Marketing activities beyond national borders

Which of the following is NOT a mode of international business?

• Local marketing

• Joint venturing

• Licensing

• Exporting

What does FDI stand for in the context of international marketing?

• Foreign Development Initiative

• Foreign Direct Investment

• Financial Direct Investment

• Foreign Domestic Investment

In a marketing class, Scarlett is tasked with developing a strategy for a new product launch. Which of the following is considered a controllable factor in international marketing?

• Cultural environment

• Political stability

• Economic conditions

• Product

What is the significance of Customer Relationship Management (CRM) in international marketing?

• To limit customer interactions

• To increase product prices

• To reduce marketing costs

• To ensure long-term relationships with customers

Which of the following factors is NOT part of the marketing environment?

• Political factors

• Economic factors

• Product features

• Cultural factors

Ava is studying marketing and comes across the term '4 P's of marketing'. What does this term refer to?

• Planning, Pricing, Promotion, Place

• People, Process, Product, Price

• Product, People, Process, Promotion

• Product, Price, Promotion, Place

In a recent marketing class, Henry asked, which of the following is an example of an uncontrollable factor in international marketing?

• Government regulations

• Advertising methods

• Product design

• Pricing strategy

What is the primary goal of relationship marketing?

• To increase product variety

• To reduce marketing expenses

• To create long-term customer loyalty

• To maximize short-term sales

Which of the following best describes the concept of 'Inhwa' in Korean culture?

• Individualism

• Community engagement

• Respect for hierarchy and authority

• Personal relationships