MOTIVATION CONSUMER BEHAVIOUR

What does motivation refer to?

• A psychological disorder

• Only personal desires

• Internal and external factors

• External rewards only

Which of the following is NOT a level in Maslow's Hierarchy of Needs?

• Self-Actualization Needs

• Esteem Needs

• Cognitive Needs

• Safety Needs

What is the primary focus of self-actualization needs?

• Safety and security

• Personal growth

• Social connections

• Survival

Which need comes first in Maslow's Hierarchy?

• Esteem Needs

• Safety Needs

• Physiological Needs

• Self-Actualization Needs

How do emotions influence consumer behavior?

• They only affect social needs

• They provide information about products

• They are always negative

• They have no effect

What do esteem needs include?

• Basic survival needs

• Desire for achievement and recognition

• Desire for safety and security

• Need for social connections

Which factor can influence consumer motivation according to the text?

• Only personal desires

• Situational cues

• Cognitive dissonance

• Cultural background

What is the role of motivation in achieving goals?

• It has no role

• It is irrelevant to personal development

• It determines the intensity and direction of efforts

• It only affects physical tasks

What do love and belongingness needs refer to?

• Desire for self-esteem

• Desire for safety

• Need for social connections and love

• Basic survival needs

Which of the following is a factor that can influence motivation?

• None of the above

• Only intrinsic satisfaction

• Personal desires and needs

• Only external rewards