Introduction to TQM in Tourism

What are the two main elements of tourism?

• Movement and overnight stay

• Travel and accommodation

• Tourist attractions and services

• Cultural experiences and leisure

What does the hospitality industry focus on?

• Customer satisfaction

• Cost reduction

• Employee training

• Product manufacturing

What is a characteristic of tourism products?

• Intangibility

• Durability

• Standardization

• Ownership

What does quality planning refer to?

• Identifying quality standards

• Improving process reliability

• Upholding process integrity

• Offering sufficient reliability

What is the purpose of quality management?

• To ensure consistency in products and services

• To reduce costs

• To increase production speed

• To enhance employee satisfaction

What is the target market in business?

What does Total Quality Management (TQM) aim to achieve?

What are the principles of TQM?

How does TQM impact customer satisfaction in tourism?

What challenges does the tourism industry face in quality management?