Social Media Advertising Strategies Quiz
Quiz
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Other
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University
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Easy
Standards-aligned
Arndra Jackson
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
How does the target audience for advertising on LinkedIn differ from that on Instagram?
LinkedIn targets a younger audience interested in entertainment.
LinkedIn targets professionals and businesses, while Instagram targets a broader, more casual audience.
LinkedIn targets users interested in fashion and lifestyle.
LinkedIn targets users primarily interested in video content.
Tags
DOK Level 3: Strategic Thinking
2.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
What strategic approach should a company take when advertising on Twitter compared to Facebook?
Use longer, more detailed posts on Twitter.
Focus on real-time engagement and trending topics on Twitter, while using more detailed and targeted ads on Facebook.
Avoid using hashtags on Twitter.
Use the same content strategy for both platforms.
Tags
DOK Level 3: Strategic Thinking
3.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Why might a company choose to use video ads on YouTube rather than static image ads on Pinterest?
YouTube has a higher user base than Pinterest.
Video ads on YouTube can provide more detailed and engaging content, while Pinterest is better suited for visual discovery and inspiration.
Pinterest does not support any form of advertising.
Video ads are cheaper to produce than static image ads.
Tags
DOK Level 3: Strategic Thinking
4.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
How should a brand's content strategy differ when advertising on Snapchat compared to LinkedIn?
Use professional and formal content on Snapchat.
Use short, engaging, and visually appealing content on Snapchat, while using more professional and detailed content on LinkedIn.
Avoid using any visual content on Snapchat.
Use the same content strategy for both platforms.
Tags
DOK Level 3: Strategic Thinking
5.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
What is a key reason for using influencer marketing on Instagram rather than on LinkedIn?
Influencers on Instagram have a more professional audience.
Instagram's platform is more conducive to visual and lifestyle content, which is ideal for influencer marketing.
LinkedIn does not support influencer marketing.
Influencers on Instagram are less expensive to hire.
Tags
DOK Level 3: Strategic Thinking
6.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Which platform would be most effective for a company looking to engage with a younger audience through ephemeral content, and why?
LinkedIn, because it has a large user base.
Snapchat, because it specializes in short-lived, engaging content that appeals to younger users.
Pinterest, because it focuses on long-term content discovery.
Facebook, because it has a diverse age range of users.
Tags
DOK Level 3: Strategic Thinking
7.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
How can a company leverage the unique features of Pinterest to enhance its advertising strategy?
By creating detailed blog posts.
By using visually appealing pins that link to their website or product pages, capitalizing on Pinterest's visual discovery and inspiration focus.
By focusing on text-based ads.
By using video ads exclusively.
Tags
DOK Level 3: Strategic Thinking
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