Segment of Catering Business

A catering segment traditionally considered the profit generating operation,

includes the independent caterer, the restaurant caterer, and the home-based caterer.

• Commercial Segment

• Non-Commercial Segment

• Military Segment

A term that refers to the marketing plan should contain the brand image of your

catering business.

• goals

• plan

• branding

• budget

A term for a catering business should outlines the process the business plans to go through to promote the catering services and land catering customers.

• goals and plan

• competition

• branding

• budget

A term used as the financial aspect of the marketing plan.

• accounting

• budget

• branding

• money

A term that refers to the pricing strategy for a products and services.

• product

• price

• promotion

• place

A term that generally referred to as marketing tactics.

• place

• promotions

• people

• process

A term that refers to what your selling including all the features, advantages and benefits that your customer can enjoy from buying your goods or services.

• people

• product

• place

• physical evidence

A term that refers to the staff and sales people who work for your business, including yourself.

• people

• process

• price

• promotion

A term that refers to the processes involved in delivering your products and services to the customer.

• physical evidence

• process

• people

• promotion

A term where your products and services are seen, made, sold or distributed.

• place

• people

• products

• physical evidence