Market Research Quiz

What is the primary purpose of market research?

• To enhance product design

• To reduce employee turnover

• To identify marketing opportunities

• To increase product prices

Which of the following is a method of primary market research?

• Databases

• Reports

• Surveys

• Websites

What type of data does qualitative research focus on?

• Numerical data

• Statistical data

• Feelings and thoughts

• Market trends

Which sampling method gives everyone an equal chance of being chosen?

• Quota sampling

• Targeted sampling

• Stratified sampling

• Random sampling

What is secondary market research also known as?

• Field research

• Desk research

• Primary research

• Qualitative research

Which of the following is NOT a method of secondary market research?

• Social media

• Focus groups

• Newspapers

• Reports

What does quantitative data involve?

• Gathering feelings

• Measuring responses

• Conducting interviews

• Analyzing trends

What is the main benefit of effective market research for a business?

• Improves employee satisfaction

• Enhances brand loyalty

• Reduces risks and costs

• Increases product prices

Which method involves gathering data from a group of target market respondents?

• Surveys

• Focus groups

• Interviews

• Product trials

What is the purpose of product trials in primary research?

• To gather demographic data

• To increase sales

• To test product viability

• To analyze market trends