1.01 S&E Marketing II: Legal

Why are sports franchises a good example of the concept of capitalism?

• They sell products.

• They make a lot of money.

• They develop elite status.

• They compete to gain fans.

Which of the following is an unfair, anticompetitive trade practice in sports/event marketing:

• Loss prevention

• Trademark infringement

• Employee strike

• Sponsorship exclusivity

Sports/Event organizations use their trademarks to make money from

• sponsorship fees.

• lawsuits.

• licensed merchandise sales.

• ticket sales.

A court order that stops a certain activity until a trial begins is a(n)

• injunction.

• infringement.

• antitrust act.

• right of publicity law.

Which law makes restraining free trade and competition illegal?

• The Lanham Act

• The Sherman Antitrust Act

• The Sports Broadcasting Act of 1961

• The National Labor Relations Act

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because

• baseball was the most popular sport in the country.

• antitrust laws do not apply to sports.

• the baseball monopoly did not harm consumers.

• baseball teams were local operations.

Which law allows major professional sports leagues to determine which games will be shown in certain geographic areas?

• The Sherman Antitrust Act

• The Lanham Act

• The National Labor Relations Act

• The Sports Broadcasting Act of 1961

The Sports Broadcasting Act of 1961 was developed specifically to get around the

• right of privacy.

• Sherman Antitrust Act.

• National Labor Relations Act.

• right of publicity.

If an athlete or celebrity’s seclusion has been intruded upon, they can sue for violation of

• antitrust laws.

• trademarks.

• the right of privacy.

• the right of publicity.

Which type of law gives individuals the exclusive right to their identities for commercial use?

• Right of publicity

• Right of privacy

• Antitrust

• Ticket scalping