Topic 5.6

What are the four main elements in Rogers’ theory of diffusion of innovations?

• Innovation, Communication, Time, and Social systems

• Technology, Communication, Time, and Resources

• Idea, Funding, Marketing, and Adoption

• Product, Price, Place, and Diffusion

What is the "S" curve/Bell curve of adoption?

• A curve that shows the steady decline of a product in the market.

• A curve of how sales increase during the introduction phase.

• A curve illustrating the rate at which innovations are adopted over time.

• A curve showing the profitability of different products over time.

Who are the first individuals to adopt an innovation according to Rogers?

• Early adopters

• Innovators

• Early majority

• Late majority

Which group is most likely to adopt an innovation after it has been well established in the marketplace and seen as a standard ?

• Innovators

• Early adopters

• Laggards

• Late majority

What is "Relative Advantage" in the context of consumer adoption of innovation?

• The ability of a product to fit into the lifestyle of the user.

• The level of complexity of the product.

• The degree to which a product is perceived as better than the idea it replaces.

• The visibility of a product in the market.

How does "Compatibility" influence the adoption of an innovation?

• It determines how easy it is to use a product.

• It measures how well an innovation fits with the existing values and practices of the users.

• It assesses how visible the innovation is to potential adopters.

• It evaluates the benefits of a product over others.

What does "Complexity" refer to in Rogers' theory of diffusion?

• The ease with which an innovation can be understood and used.

• The level of compatibility with other technologies.

• The cost of implementing the innovation.

• The number of features an innovation offers.

Which characteristic best describes how visible/apparent an innovation is to consumers?

• Complexity

• Trialability

• Observability

• Compatibility

What isn't a benefit of "Trialability" in the adoption of innovations?

• It allows consumers to see how easy or complex the product is.

• It lets users try out a product before making a full financial commitment.

• It shows how compatible could a product be with existing systems or usage habits.

• It increases the relative advantage of the product.

How has social media influenced the diffusion of innovation?

• By reducing the number of innovations introduced to the market.

• By creating barriers to innovation adoption.

• By accelerating the spread of new ideas and trends across cultures.

• By limiting the visibility of new products to specific demographics.