QUIZ 3 - BUSINESS MARKETING

QUIZ 3 - BUSINESS MARKETING

Professional Development

10 Qs

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QUIZ 3 - BUSINESS MARKETING

QUIZ 3 - BUSINESS MARKETING

Assessment

Quiz

Business

Professional Development

Medium

Created by

CRISTETA BON

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A pet store's is to sell pet care supplies. 

CORE BENEFIT

GENERIC BENEFIT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

Answer explanation

The core benefit of a pet store is to provide essential pet care supplies, which directly addresses the primary need of pet owners. This is the fundamental reason customers seek out the store's offerings.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells protein powder, the product might only contain the supplements that provide nutrition, not any flavors or additives.

CORE BENEFIT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

Answer explanation

The product described focuses solely on nutritional supplements without flavors or additives, which aligns with a generic product. It represents the basic form of the product without enhancements, making 'GENERIC PRODUCT' the correct choice.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer who buys a pair of headphones likely expects it to have good audio quality and comfortable earpieces.

CORE PRODUCT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

Answer explanation

The expected product refers to the attributes customers anticipate, such as good audio quality and comfort in headphones. This aligns with the customer's expectations, making 'EXPECTED PRODUCT' the correct choice.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A restaurant may entice customers by adding live music and performances to its establishment.

CORE PRODUCT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

Answer explanation

The addition of live music and performances enhances the dining experience, making it an AUGMENTED PRODUCT. This goes beyond the basic offering, adding value that differentiates the restaurant from competitors.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A car wash might offer a rewards program to customers so that they receive a new trinket for their car with each visit.

CORE PRODUCT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

Answer explanation

The car wash's rewards program represents a 'POTENTIAL PRODUCT' as it enhances customer experience by offering additional value (trinkets) beyond the basic service, indicating future possibilities for product development.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A toothbrush’s is to clean teeth, not its handle shape or colour.

CORE PRODUCT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer may need a car to get from point A to point B.

CORE PRODUCT

GENERIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

POTENTIAL PRODUCT

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