Public Relations and Selling

What is the first step in Consumer-Oriented Planning according to the AIDA model?

• Action

• Interest

• Attention

• Desire

Which phase in the AIDA model is focused on sparking the consumer's emotional connection to the product?

• Action

• Desire

• Interest

• Attention

In the AIDA model, what is the primary objective of the 'Action' phase?

• • To build a relationship with the customer

• • To grab the customer's attention

• • To convert interest into a purchase

• • To show off the product's features

Which of the following is NOT a part of the AIDA model in consumer-oriented planning?

• Interest

• Attention

• Distribution

• Action

What is a key responsibility during the 'Prospecting' stage of selling?

• • Contacting existing customers

• • Identifying potential new customers

• • Making the sales pitch

• • Handling customer objections

Which of the following best describes the 'Presentation' stage in the selling process?

• • Understanding the needs of the customer

• • Persuading the customer to buy the product

• • Offering the product in a way that addresses customer needs

• • Closing the sale with the customer

In the Public Relations & Selling process, which step involves addressing concerns raised by the customer?

• • Approach

• • Closing the sale

• • Dealing with objections

• • Prospecting

Why is product knowledge crucial in the selling process?

• • To impress customers with facts

• • To answer customer questions confidently

• • To replace poor presentation skills

• • To close the sale more quickly

The step of 'Establishing needs' involves:

• • Presenting the benefits of the product

• • Asking customers questions to understand their requirements

• • Offering a discount to increase sales

• • Following up after the sale is completed

What is the main goal during the 'Follow-through' stage of the selling process?

• • Finalizing the purchase agreement

• • Ensuring customer satisfaction after the sale

• • Introducing new products

• • Handling complaints