Generating a headline and opening for a persuasive advert | Starter Quiz | Oak National Academy

What is the headline of a persuasive advert?

• the main body of text

• the pictures shown

• the heading that is positioned to stand out

Answer explanation

The headline is normally positioned at the top or in the very middle of a persuasive advert in big and bold writing to grab the reader's attention.

Match the linguistic technique to its definition.

• rhyme

• the similarity of sounds between the ending of words

• synonym

• a word that has the same or similar meaning to another word

• alliteration

• the repetition of initial sounds in neighbouring words

• exaggeration

• overstating for dramatic effect

• rhetorical question

• a question posed that is not intended to be answered

Answer explanation

These are important linguistic techniques used in persuasive adverts, particularly in the headline and opening.

Which of the following sentences contain alliteration?

• The chocolate energy ball is nutritious and delicious.

• These blissful bites will fulfil all of your needs.

• The chocolatey chew is packed full of nutrients.

• These tasty treats are healthy and moreish.

Answer explanation

The use of alliteration and synonyms are persuasive techniques.

What are the key selling points for the chocolate energy ball?

• They are coated in chocolate for an indulgent taste.

• They are the shape of a ball so you can bounce them.

• They are made up 80% oats, nuts and dried fruits for health benefits.

• They are easy to make and quick to eat.

Answer explanation

They are a snack designed to be healthy and delicious.

Which of the following adjectives would be used to describe the chocolate energy ball appropriately?

• nutritious

• unhealthy

• energising

• delectable

• boring

Answer explanation

Using positive adjectives which exaggerate is crucial in persuasive writing.

Which of the following should you consider when designing your persuasive advert?

• persuasive linguistic techniques

• visual appearance and layout

• chronology

• use of storytelling language

Answer explanation

Visual appearance and layout are important for engaging the reader initially. Persuasive linguistic techniques are important to keep the reader engaged and wanting to find out more.