Lesson 2: Etrepreneurship

is the

part of the market you can

capture in the future that

includes the demographics

groups that are not currently

your customer but become your

customer in the future

is a

mission-critical for business

looking to create product

that truly speaks to their

customer’s problems.

are a special kind of

want and refer to things we must

have to survive, such as our basic

needs

are desires for goods

and services we would like to

have but do not need

are requests for

specific products that the buyer is

willing and able to pay for over a

specific period.

is any good that can be

offered to a market to satisfy a want

or need. These are considered

tangible goods wherein the goods

can be seen and touched

are the intangible

goods wherein you will be paid

according to your profession,

skills, and talents.

are knowledge

or skill in a job or activity, which

you have gained because you

have done that activity or work

for a long time.

refers to the value

customers place on a product or

service.

is the measure of

how well customer expectations

from a purchased product or

service have been meet