MEDRINA DONOR

are specific ways of satisfying needs shaped by personal preferences, culture, and social influences. They are not essential but are desired to enhance comfort or satisfaction.

• Demands

• Wants

• Needs

Are basic requirements essential for survival and well-being. They are fundamental necessities that drive human behavior and cannot be ignored.

• NEEDS

• WANTS

• DEMAND

Consumers desire to purchase products and willingness to pay a price for a specific product

• DEMANDS

• NEEDS

• WANTS

This P refers to the amount of money customers are willing to pay for a product or service.

This P involves the channels through which the product or service is made available to customers.

This P is about the item offered for sale, which can be a service or a physical item, and it can exist in virtual or cyber form.

This P concerns how, when, and where you’ll advertise your products and services.

__________ items that can be seen, touched, and owned. Goods are physical products that are produced, stored, and transported. (Examples: Smartphones, clothing, cars, and furniture.)

__________ activities or benefits that are offered by one party to another. Services are actions or performances rather than physical products. (Examples: Consulting, medical care, education, and repair services.)

Products that exist in __________ form and are accessed or consumed through electronic devices. These products are neither purely physical goods nor traditional services but exist in a digital or virtual space. (Examples: Software, e-books, digital music, online courses, and virtual reality experiences.)